SoulCode.AI
BUILT FOR BUSINESS OWNERS SoulCode Strategist

Your bespoke
AI business advisor

Generic AI gives you what
you ask for.

SoulCode Strategist knows your blind spots, so you skip the detours and stay out of your own way.

» Get your Strategist Month to month • Cancel any time
Using the SoulCode Strategist on the go
BEYOND AI THAT GIVES BIZ ADVICE

Your trusted advisor, on speed dial for whenever business gets complicated.

Your SoulCode Strategist is calibrated to understand your business, your success blueprint and the patterns that get between what you want and what you actually do.

Guidance that doesn't just make sense.
It makes sense for YOU.

How come so much of the business still depends on YOU carrying it?

It's faster if I just do it myself.

I'll just finish it tonight.

I need to think about this.

Once this week is over, I'll slow down.

The difficult conversations.
The decisions.
The people problems.
The things you have no one else to think through with.

It all falls on you to figure out.

THE THOUGHT YOU
TRY NOT TO HAVE

I thought I'd be further along by now.

You've put in the time.

You've learned what works.

You've invested in growth.

You've worked damn hard.

But the return still doesn't match the effort.

More isn't the answer

If more effort were the answer, you'd already be free.

If more knowledge were the answer, you'd already have scaled.

You don't need another:
Strategy collecting dust in a folder.
Person “should-ing” you.

You need a trusted advisor to think things out with... while they are actually happening.

The decision you're weighing
The conversation you need to have
The problem you keep turning over in your head
The thing you know needs to change

That's what your SoulCode Strategist is for.

Whatever's taking up space. Bring it.

The conversation you've been avoiding.

The decision following you into the shower.

The opportunity that's exciting enough to scare you.

I need to respond to this client without caving on my price.

My employee isn't delivering and I need to address it.

I've rewritten this email six times.

I have three opportunities and don't know which one deserves my attention.

ChatGPT wrote this, but it sounds nothing like me.

There's a decision I can't stop thinking about.

Personal by design

What turns a Strategist into YOUR Strategist

→

Context
What's actually happening in your business.

→

Coding
How you're uniquely wired to earn, decide, lead and succeed.

→

Capacity
The specific nervous system patterns that block your success.

Your SoulCode Strategist is built from your Field Notes

A 15-minute setup questionnaire
Talk or type | No prep needed

WHY GENERIC AI KEEPS YOU STUCK

AI is built to be agreeable. It feeds right into your default patterns.

Overthinking

“Can you research one more thing?”

Generic AI

Researches with you all day.

Your Strategist

Names the decision you’re circling and helps you make it.

Undercharging

“Soften this email so nobody gets upset.”

Generic AI

Waters down your message and keeps your prices low.

Your Strategist

Helps you stay kind and clear without caving on your price.

Overworking

“How can I fit more into this week?”

Generic AI

Rebuilds your schedule so you can do even more.

Your Strategist

Asks what you can stop doing and protects time for the work that makes money.

Steamrolling

“How do I tell my team they messed this up again?”

Generic AI

Agrees it’s them and helps you write the correction.

Your Strategist

Shows you how to hold your vision and also hand things off so your mission can grow.

Regular AI

Follows your lead.

Your Strategist

Helps you outmaneuver the default patterns that block your success.

REAL CONVERSATIONS

Generic advice can give you an answer

Your Strategist gives you trusted-advisor level insight

Whole-picture thinking

Guidance that takes your full reality into account

My mom is in the hospital and my pelvis is in healing. I need to keep my business running. How do I balance all of it?

SoulCode Strategist

This is a stabilization season, not an acceleration season.

Trying to accelerate right now would fracture something important: your body, your nervous system, or your relationship.

The role you're being asked to play is not a fixer, not a rescuer, not a pusher. A steward.

It went into each one: here's what you do with your body, here's what you do with your mom, here's what you do with your work.

— Melinda, Dental Practice Consultant
Strategic discernment

Finding the highest-leverage move in front of you

I have 20 minutes to chat. My coach gave me some marketing elements to consider. What should I do with these?

SoulCode Strategist

It's easy to jump ahead to marketing, but given your current season and coding...

The most leveraged use of these 20 minutes is choosing the belief layer your content should systematically dismantle.  

— Whitney, Law Firm Owner
Relationship intelligence

When what you say matters as much as what you decide

On my behalf, my VA posted a b.day message on FB to someone who passed away last year. Two people saw it and chewed me out for being insensitive. I could use some help figuring out how to respond.

SoulCode Strategist

Oof. That's a painful situation, and I can understand why you'd want to handle it thoughtfully.

One thing I'd avoid is saying, "It was my VA's fault." Even if that's factually true, publicly it can come across as shifting responsibility. As the owner of the account, taking responsibility usually lands much better.

Given what I know about how you naturally operate, your instinct may be to over-carry the emotional weight of this because integrity matters deeply to you.

There's a difference between taking responsibility and taking on more shame than the situation warrants.

— Summer, Founder SoulCode.ai

Excerpts are lightly trimmed for length.

Not your typical tech founder

I’ve spent my career helping people navigate what happens when the stakes are real

Summer B. Joy, founder of SoulCode.ai

I’m Summer B. Joy, founder of SoulCode.ai.

Before SoulCode, I was a lead strategist inside elite business masterminds, embedded in the real decisions of thousands of business owners across industries, revenue levels and team sizes.

 I kept seeing the same thing:

Smart, capable people could have the strategy, the support and know exactly what to do next... and still not do the thing that would move the needle.

I built SoulCode Strategist to close that gap.

Before that, I spent two decades pioneering in the field of Restorative Justice, including years working alongside my mother, Dr. Beverly Title, in our family business, helping people navigate difficult decisions, conflict and high-stakes moments.

Both worlds are woven into the architecture of SoulCode Strategist.

WHATEVER YOUR BIZ THROWS AT YOU

Your Strategist is there when you need to...

→
Decide

Weigh the options, see what matters and make the call.

→
Think

Untangle what's taking up space and get back to your best thinking.

→
Create

Turn what's in your head into words and work that actually sound like you.

→
Relate

Find the words for important conversations, negotiations and boundaries.

WORDS SHOW UP IN THE BOTTOM LINE

Conversations aren’t
the "soft" part of business

They’re where time, money and energy gets made or lost

According to The Harris Poll + Grammarly, 2024
88%

Of the workweek is spent communicating

1 in 5

Business leaders say poor communication caused lost business

When every word counts

For the business conversations you can’t afford to get wrong

01A client pushing back on price
02A team member drops the ball
03A partnership going sideways
04A boundary you need to hold
05A high-stakes negotiation

Your SoulCode Strategist keeps your best self in charge.

Not your reaction.

I knew I could go ask my Strategist, and I knew I'd get great direction. It really did help take the reactivity off.

— SoulCode Strategist member
Built-in relationship intelligence

“Why would I trust AI with something as important as my relationships?”

For all the sweaty-palm conversations, negotiations and deals every business owner faces.

Summer B. Joy holding Teaching Peace by Dr. Beverly B. Title, tabbed and annotated

One piece of my Restorative Justice background earned a permanent place inside SoulCode Strategist.

The 5R Framework, created by my mother, Dr. Beverly Title, has been battle-tested for three decades in schools and the criminal justice system.

It's built from one deceptively simple principle:

Solve the problem without damaging the relationship.

I intentionally kept SoulCode Strategist framework-free.

Only one made it in.

“It’s like having an interpreter who speaks your language and theirs so you can be kind without caving.”

Your Strategist has you covered

Whether you’ve hired help or you are the help

If you have a team

Improve your ROI

Know what to say when a deadline gets missed
Address underperformance without damaging the relationship
Delegate clearly the first time
Decide whether to coach someone up or let them go
If you are the help

Scale yourself first

Choose what to automate, outsource or drop so you get your time back
Know when it’s time to hire, and for what
Build simple systems now so you’re ready to hand things off later
Think through the decisions you’d otherwise make alone
Inside the member experience

See SoulCode Strategist in action

▶ Karen McPhail

Karen had been the shock absorber in her business for years. When SoulCode Strategist became her thinking partner she finally had the freedom to run a launch from vacation in Mexico, and be poolside by 10:00 am every day.

Karen, Coach
▶ Whitney Harper

"I thought redesigning my week would take half a day. It took 30 minutes."

Whitney, Law Firm Owner
▶ Connie Sims

"After 40 years in business, I got fresh ideas for hiring I’d never heard before."

Connie, Boutique Owner
▶ Dr. Marny Turvill

Marny froze every time she wanted to work on her business. SoulCode Strategist removed the blank slate and got her LinkedIn strategy moving in a way she could follow through on.

Marny, Coach
▶ Melinda Heryford

"SoulCode Strategist helped me get a game plan for all my competing priorities."

Melinda, Dental Practice Consultant
▶ Phyllis Harbinger

"I’d been carrying this deadbolt for months. I asked how to have a conversation I was dreading, and it gave me a script. It knows me sometimes better than I know me."

Phyllis, Interior Designer

You access your Strategist through an AI interface...
but no one describes
it as "using AI."

They say:

“

It feels like having my alter ego on speed dial.

“

I finally sound like myself again.

“

It's the only place I can think out loud without being judged.

“

I have somewhere to offload the stuff taking up way too much space.

Using the SoulCode Strategist
How soon can I get started?

Your Strategist is delivered within three business days.

1 You buy

A link appears at checkout and lands in your inbox to share your Field Notes.

2 You talk, 15 minutes

Field Notes are a short set of questions we use to custom-calibrate your Strategist. Talk or type them, nothing to prepare.

3 We deliver

Your private access link arrives by email within 3 business days from when you submit your Field Notes.

4 You open it

Your Strategist lives in your own ChatGPT Plus account, on desktop or your phone.

Unlike a coach or consultant, your Strategist never clocks out.

Available whenever you need it.

No five-figure retainers. No guru tax. No waiting for the next call.
AI changed the delivery model.

Before AI, thought partnership this
customized cost thousands per session
and required coordinating calendars.

A tablet showing SoulCode Strategist beside a rotary phone, a wall calendar, a waiting-for-availability note and a $15,000 retainer invoice

Now it's there at 10:47 PM, when you're staring at the email you can't send.

For less than the cost of a single strategy session.

Get your SoulCode Strategist

Exactly what's inside

Your individually calibrated SoulCode Strategist

Available 24/7 to support you with all the load-bearing decisions your business depends on.

Two live group calls with Summer every month

Deepen your co-creation skills, ask questions, and discover new ways to get even more from your SoulCode Strategist.

The SoulCode Field Guide

A curated library of answers to user's questions and hidden gem use cases.

Human email support

Because sometimes you just need a human.

Simple month-to-month membership

Stay because it works, not because you're locked into a contract.

Your investment
Today $394
Includes
Custom Calibration (one time cost) $197
Your bespoke Strategist
is built for your unique context, coding and capacity.
Your first 30 days of access $197
Then just $197/mo
Available 24/7
2 live group calls a month
with Summer
» Activate My SoulCode Strategist Month to month • Cancel any time

Requires a ChatGPT Plus account. $20/mo billed by OpenAI.
No hidden usage or token fees.

No lengthy intake No prompts to learn No tech setup required

Frequently asked questions

Where do I access my SoulCode Strategist?

Inside ChatGPT, on desktop or your phone. Once your Strategist is calibrated, your private access link arrives by email. Open it in your own ChatGPT Plus account and your Strategist is ready to go.

Do I need ChatGPT Plus?

Yes. SoulCode Strategist is currently delivered through ChatGPT, so you'll need an active ChatGPT Plus subscription at $20/month (or higher). It's currently the strongest platform for delivering the SoulCode Strategist experience. No additional token fees required.

How is SoulCode Strategist different from general AI?

Generic AI is built to be agreeable. Ask for one more round of research or a softer email, and it'll happily help, feeding right into the default patterns that keep you stuck. Your SoulCode Strategist is custom-calibrated to your context, coding and capacity, so instead of following your lead, it helps you outmaneuver your success blockers. Its guidance isn't just personalized to your business. It's personalized to you. No prompts to master. No months spent teaching AI who you are. You simply bring what's taking up space.   It doesn't assume you're the same founder every day. The guidance that's right when you're operating at 95% capacity isn't the same guidance that's helpful when you're carrying a family crisis, leading through uncertainty, or running on empty. Your SoulCode Strategist meets you where you are, then helps you move forward from there.

Can I cancel anytime?

Absolutely. Your SoulCode Strategist is a simple month-to-month membership. There are no lock-in contracts, no minimum terms, and no hidden surprises. Stay because it works, not because you're locked in.

Is my information private?

Your conversations remain private under OpenAI's privacy policies. The SoulCode.ai team cannot see your conversations, read your chat history, or access your private threads. Your Field Notes are used only to calibrate your SoulCode Strategist and are never shared or sold.

Will SoulCode Strategist make decisions for me?

No. It won't replace your judgment. It helps you untangle complexity so you can act confidently from your best thinking instead of your loudest fears.

What if I'm not very good at AI?

Perfect. SoulCode Strategist wasn't designed for AI experts. It was designed for business owners. You don't need to learn prompting. You simply bring what's taking up space, and your SoulCode Strategist meets you there.

What are Field Notes, and what do you need from me?

Field Notes are how we gather what we need from you to custom-calibrate your Strategist. A link appears at checkout and lands in your inbox. Only takes 15 minutes. It's a snapshot, not an audit. You can talk it out or type it. Nothing to prepare. We ask about your business context, the state and patterns of your nervous system, and your birth date, time and place, so we can map your unique success blueprint. Calibration starts the moment your Field Notes arrive. Your Strategist is delivered three business days later. Your first month starts the day you buy, so the sooner they are in, the sooner your Strategist is yours. Your information stays private. It is never shared or sold.

How is my Coding (AKA Success Blueprint) determined?

Your Success Blueprint is built from a proprietary overlay of coherence science, autonomic nervous system (ANS) research and three cosmology frameworks. That's why your Field Notes ask for your DOB info. Together they map how you're uniquely coded to earn, decide, lead and succeed, and how your system responds when the pressure is on. Your Strategist is calibrated based on your unique blueprint, alongside the context of your business (also gathered from your Field Notes). Your birth details are used only to build your Success Blueprint. They are kept private and never shared or sold.

What if I need help?

You won't be left to figure it out on your own. Every membership includes human email support and two live monthly calls with Summer. Think of the live calls like guided office hours: a place to see how other founders are using SoulCode Strategist, learn best practices, ask questions, and become more skilled at co-creating with your strategist.